Search Engine Copywriting Service |
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Unique and original copy on websites is imperative for good ranking in the major search engines as duplicate copy causes many websites to be removed from search engine indexes, making them invisible to prospective customers. An example of sectors this occurs in often is the tourism industry. Many holiday websites copy and paste directly from the holiday brochures, meaning thousands of websites are removed from search engine indexes for duplicate copy, and the websites lose thousands of daily visitors and customers because of this. CCS Leeds provide web copy writing services which are both original and provide the right impact for the sector. Some clients require detailed information to attract customers; others use persuasive writing techniques to show the best in products or services. At CCS Leeds we create copy which will attract visitors through the search engines and convert those visitors into customers, using all kinds of writing techniques to ensure the copy is perfect for your company. | |
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Keywords and Copywriting for a Web Site | |
| The use of keywords in copywriting for a web site is as equally important as making attractive sentences to draw in customers. Keywords connect your web pages directly to your customer via the search engine.
CCS Leeds search engine copywriting service includes the insertion of keywords in the copy, ensuring the sentences are equally attractive as non-keyword targeted copy, but they are also useful in informing search engines about your products and services. | |
Website Usability | |
| Additional services include a website usability review and consultancy. Website usability is just as important as search engine ranking, just because you have driven the customers to your website doesn't mean they will buy from you. Poorly navigated or promoted websites lose thousands of potential customers due to sometimes the smallest things. Not enough information, too much information, badly written pages, empty pages or hard to find pages can lose your company online sales. Ensuring you have the right content on your website for your sector will improve your conversion rate and bring in the maximum revenue from your online visitors.
Here are some of the most common usability issues which will reduce sales: 
No prices on the pages and having call for pricing or put something in the shopping cart before the price was shown.
Incomplete or minimal descriptions. The name of the product repeated over and over again but things like sizes, shipping weights, and available colours not being included.
No pictures or poor-quality pictures.
Inconsistent navigation. Most commonly bad navigation making it impossible to get to the checkout
Unusable shopping carts or insecure order forms.
Poor organization of products, with customers unable to find whatthey are looking forEnsure you're getting the best results from your website, with copywriting and usability services from CCS Leeds. | |
